Is Bruges Worth Visiting? 10 Magical Reasons You’ll Fall In Love With This Fairytale City

Bruges, Belgium, often called the “Venice of the North,” is a city that seems plucked straight from a storybook. With its cobblestone streets, medieval architecture, and enchanting canals, it’s no wonder visitors from around the world are captivated by its charm.

But is Bruges worth visiting? The answer is a resounding yes! While it can feel a little touristy this UNESCO listed city still delivers big on cool architecture, culture, delicious food, and, of course, plenty of Belgian beer.

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A Brief History of Bruges

Bruges’ history dates back to the 9th century when Romans founded the town, with defensive buildings to thwart the Vikings. By the 12th century, it became one of the most important trading centers in Europe due to the Counts of Flanders and the city’s access to the North Sea. Bruges thrived during the Middle Ages, with Burgundian dukes helping seed a culture of luxury matched with stunning Gothic architecture.

However, by the 16th century, Bruges fell into decline as trade routes shifted, leaving it in a centuries-long slumber. Ironically, this decline preserved its medieval character, allowing it to become the tourist gem we see today. Now a UNESCO World Heritage site, Bruges attracts visitors eager to step back in time.

Is Bruges Worth Visiting Or Ghent: Which Is Better?

Bruges and Ghent are often compared, and while both are stunning medieval cities, they offer very different experiences. Bruges feels almost impossibly well preserved — canals winding past stepped gables, quiet cobbled streets, and historic squares that make the city feel like it stepped straight out of another century. It’s romantic, atmospheric, and ideal for travelers who love history and architecture.

Ghent, on the other hand, has a more vibrant, lived-in energy. A large university population keeps the city buzzing, and the mix of medieval landmarks with contemporary cafés, galleries, and boutiques gives it a creative edge. The shopping scene is also excellent, from vintage flea markets to small independent design stores tucked into historic streets.

It’s honestly hard to choose between the two. Bruges is perfect for a relaxed getaway surrounded by beautiful architecture, while Ghent offers a slightly edgier cultural vibe and often more moderately priced hotels. If you’re visiting in July, the city becomes even more electric during the Ghent Festivities, when music stages and performances take over the historic center.

And if you’re looking to expand your Belgium itinerary beyond the big-name cities, this guide to Hidden Gems in Belgium highlights a number of lesser-known towns and experiences that pair beautifully with a visit to Bruges or Ghent.

A Two-Day Itinerary in Bruges

Day 1: A Fairytale Beginning- Morning

#1: Exploring the Historic Center

Start your day by wandering through the Markt Square, Bruges’ beating heart. This grand plaza is surrounded by colorful gabled buildings and the impressive Belfry Tower. If you’re feeling adventurous, climb the 366 steps of the Belfry for panoramic views over the city.

Then, stroll over to the Burg Square, home to the Stadhuis (City Hall), one of the oldest in Belgium, with intricate Gothic detailing. Grab a coffee and take in the picturesque surroundings before heading to your next stop.

Midday: #2 A Brewery Tour at De Halve Maan

For beer lovers, a visit to De Halve Maan Brewery is a must. This family-run brewery has been crafting Belgian beer since 1856 and is famous for its Brugse Zot and Straffe Hendrik brews. Take the tour to learn about the beer-making process and enjoy a fresh pour straight from the source.

Or if a brewery visit isn’t your thing, and you’re craving a great beer head to 2Be Bar. You can take in their amazing wall of beer while you enjoy a cold one.

For lunch head over to Kasteel Minnewater a church converted to a tapas restaurant. It’s great for a light lunch and to enjoy one of the 25 beers they have to choose from on the terrace overlooking Lake Minnewater. They have more than 25 beers to choose from

Afternoon: #3  A Tranquil Escape to the Begijnhof

After lunch, take a peaceful stroll about 5 minutes from the Kasteel Minnewater over to the Begijnhof. It’s a quiet convent garden founded in 1245. This serene retreat feels miles away from the bustling tourist areas, making it a great place to slow down and soak in the tranquility.

Next, head over to Minnewater Park, also known as the “Lake of Love.” Legend has it that if you walk across the bridge with your partner, your love will last forever. Even if you’re traveling solo, the views alone are worth it!

Evening: #4 Dinner at Brasserie Maria Van Bourgondië

For dinner, indulge in Flemish cuisine at Brasserie Maria Van Bourgondië, a restaurant known for its hearty Belgian dishes. This is the spot for great steaks – they have a special grill and may even let you help.

#5 Nightcap at Groot Vlaenderen

End your Bruges adventure with a cocktail at Groot Vlaenderen, one of the city’s top cocktail bars. Located in an elegant townhouse, this stylish spot serves expertly crafted cocktails, perfect for toasting to your magical trip under a wondrous crystal chandelier, before heading back to your hotel.

The bar is believed to have been built during the time of the Spanish Netherlands, and received its alcohol license in 1879. Today, they craft high-end cocktails. One to try is the Belgian 75– made with Dada Chapel Peach & Yuzu Gin, St. Germain liquor, lemon, and sparkling wine.

#6 Stay at Hotel de Orangerie

For the ultimate Bruges experience, check into the Hotel de Orangerie, a stunning 15th-century former Carthusian monastery transformed into a luxurious boutique hotel. Overlooking the canal, the Orangerie offers elegant, antique-filled rooms, perfect for a cozy, romantic stay. Check out prices using my favorite booking engine, booking.com.

The lobby bar with a wooden fireplace and plush chairs and couches is the perfect spot to enjoy an aperitif. The hotel’s history is woven into its decor, with classic furnishings and artwork that transport you back in time. Staying here truly feels like stepping into a piece of Bruges’ past- albeit in a better way, as this hotel is a member of the Small Luxury Hotels of the World.

Day 2: Canals, Chocolate, and Cocktails

Morning: #7A Scenic Canal Boat Ride

Start your second day with a canal boat ride, one of the best ways to experience Bruges. These scenic tours offer a unique perspective of the city’s medieval buildings, picturesque bridges, and hidden gardens.

Late Morning: #8 Shopping for Chocolate at Sukerbuyc

No Belgium travel experience is complete without indulging in Belgian chocolate. Stop by Sukerbuyc, one of Bruges’ best chocolate shops, where chocolates are still handmade using traditional methods. Their pralines are a must-try, and you can even grab some as souvenirs. However, their piece de resistance is their chocolate Louis Vuitton handbags – in a rainbow of different colors. If this is not affordable luxury – I don’t know what is.

Afternoon: #9 People-Watching at the Markt & Burg Squares

After a morning of exploration, take a well-earned break in one of Bruges’ bustling squares. Find an outdoor café in Markt Square or Burg Square, order a Belgian beer (or a spritz if you’re feeling fancy), and enjoy some prime people-watching as you soak up the lively atmosphere. The cobblestone streets, stunning facades, and energetic crowds make for a delightful experience.

Evening: #10 A Visit to the Quirky Lucifernum

For something completely offbeat, step into the strange and eerie world of Lucifernum. This Gothic mansion was once a Freemason lodge and is now a peculiar art-filled space owned by a mysterious collector. With dim lighting, quirky decor, and a slightly spooky ambiance, this spot feels like stepping into another world. Its history is shrouded in mystery, but its unique atmosphere makes it a must-visit for those looking for something beyond the typical tourist attractions.

How to Get There

Bruges is easily accessible from major European cities. If you’re coming from the U.S., the easiest route is to fly into Brussels Airport (BRU) and take a direct train to Bruges, which takes about an hour and a half.

If you’re already in Europe, Bruges is well connected by train from cities like Paris (2.5 hours), London (3.5 hours via Eurostar), and Amsterdam (3 hours). Within Bruges, exploring the city on foot or by bicycle is easy, as it’s flat and relatively compact.

Is Bruges Worth Visiting?

So, is Bruges worth visiting? Absolutely! Whether you’re drawn by its medieval charm, world-class beer, indulgent chocolates, or simply the romance of its canals, Bruges has something for everyone.

If you’re planning a July trip to Bruges, one way to elevate the experience is to time your visit around Ommegang Brussels. The historic festival takes place in the Grand Place and is recognized as UNESCO Intangible Cultural Heritage, bringing centuries-old traditions to life through elaborate costumes, horses, musicians, and theatrical performances. Bruges and Brussels are connected by train in just under an hour. Another great city close by to visit is Antwerp. Check out my guide to surprising experiences in Antwerp, an under rated city in Belgium.

If you enjoy planning travel around events like this, you can find out about more incredible summer festivals in my guide here.