Turin Chocolate Secrets: The Italian City That Invented Gianduja
Last Updated on November 4, 2025 by spritzience
Forget Brussels and Geneva — the true capital of chocolate sits quietly in northern Italy. Turin chocolate doesn’t just melt on your tongue; it melts everything you thought you knew about Europe’s cocoa royalty.
Italians have always known that Turin is where chocolate becomes art — a city of “chocolate-box” cafés, graceful porticoes, and family-run workshops where cocoa still reigns supreme. Yet for most travelers, it rarely makes the shortlist of Europe’s chocolate capitals. After more than a dozen trips here (and enough tastings to fill a carry-on), I can confirm: that’s one sweet oversight worth correcting.
This is where I come to stock up, sip, and savor — lingering over cups of bicerin, watching ribbons of hot chocolate swirl beneath marble counters, and tasting gianduiotti and cremini that melt on your tongue, blending their chocolaty layers into pure hazelnut harmony.
Turin isn’t just a place to eat chocolate; it’s a city that lives it — from the 18th-century royal courts to the modern artisans crafting masterpieces in cocoa and cream.
So come along as I unwrap the secrets of Turin chocolate: the most decadent drinks, the best artisan boutiques, and the insider spots to buy chocolate in Italy’s most deliciously overlooked city.
Origins of Turin’s Chocolate
Turin’s love affair with chocolate runs deep — five centuries deep, to be exact. The story of Turin chocolate begins in the 16th century, when cacao first arrived in Italy and quickly found favor with the royal House of Savoy. What began as an exotic import soon became an obsession, and before long, Turin chocolate was being served in the city’s finest salons, poured into porcelain cups and enjoyed like liquid gold.
By the 1700s, Turin chocolate had evolved into a full-blown cultural ritual. Cafés sprouted under the city’s graceful porticoes, drawing philosophers, aristocrats, and poets who all shared one passion — thick, velvety chocolate drinks.
By the 1760s, Caffè Al Bicerin was already perfecting its legendary concoction of chocolate, espresso, and cream. Even now, when you sip that same drink beneath its wood-paneled ceiling, you’re tasting centuries of Turin chocolate history in a single glass.
How Gianduja Changed the Story of Turin Chocolate
But it was the early 19th century that truly defined Turin chocolate. When Napoleon’s regency (1796–1814) disrupted cocoa imports, local chocolatiers refused to give up their craft. Turning to the region’s prized Langhe hazelnuts, they created something revolutionary — gianduja, a blend of chocolate and hazelnut paste that forever changed confectionery. The result was pure alchemy: silky, nutty, and unmistakably Turin chocolate.
Pair a chocolate tasting trip with a visit to the Barbaresco wine hills or the beautiful village of Neive — both just an hour from Turin and famous for their hazelnut groves and Barbaresco reds that share the same terroir as Turin’s legendary cocoa.
The Sweet Icons of Turin Chocolate
Turin isn’t short on chocolate legends — but a few confections define the city’s irresistible reputation. From the silky gianduiotto to the elegant cremino, and from the playful crunch of cri-cri to the jewel-like sweetness of marron glacé, these are the flavors that make Turin chocolate unforgettable.
Gianduiotti: The Heart of Turin Chocolate
Every great love story needs a hero — and for Turin chocolate, that’s the gianduiotto. Created in the 19th century after the invention of gianduja, these small, boat-shaped chocolates blend fine cocoa with roasted Piedmont hazelnuts until the texture turns impossibly smooth and creamy. Each one is wrapped in gold foil like a tiny treasure, meant to melt slowly on your tongue and reveal that perfect nutty balance Turin is famous for.
You’ll find them everywhere — from Caffarel, the original creator, to Guido Gobino and Peyrano, who’ve elevated the art form into something truly luxurious. Whether you buy them loose by the etto (100 grams) or in a ribbon-tied box, gianduiotti are the soul of Turin chocolate.
Cremini: Turin’s Layers of Chocolate Perfection
Invented in the late 1800s by Baratti & Milano, cremini were Turin’s elegant answer to the growing passion for layered sweets. Each small cube hides three silky tiers — two layers of gianduja surrounding a middle layer of flavored chocolate cream. The result is pure texture harmony: smooth, nutty, and irresistibly rich.
Originally created for Turin’s elite clientele, cremini quickly became a national obsession and remain one of the most refined expressions of Turin chocolate. Today, you can taste endless variations — from pistachio and coffee to the award-winning Cremino al Sale at Guido Gobino, where a whisper of sea salt elevates the classic balance of chocolate and hazelnut.
Cri-Cri: Turin’s Sparkling Chocolate Nostalgia
Where gianduiotti whisper refinement, cri-cri laugh out loud. A century-old favorite in Turin, these bite-sized sweets are made with roasted hazelnuts coated in chocolate and rolled in crunchy sugar crystals that sparkle like snow. Their name comes from the cheerful “cri-cri” sound of a cricket, a fitting nod to their playful spirit.
But what really makes cri-cri impossible to miss are their colorful foil wrappers, each finished with delicate white twists at the ends. They glimmer like tiny ornaments inside Turin’s confectionery windows — nostalgic, festive, and unmistakably local.
Marron Glacé: A Sweet Piece of Piedmont Elegance
And then there’s the marron glacé — the grand dame of Italian sweets. Whole chestnuts are slowly candied in syrup for days, developing a glossy sheen and a soft, melt-in-your-mouth texture. The technique was perfected right here in Piedmont, and to this day, Turin chocolate houses proudly display these amber-toned confections alongside their cocoa creations.
They’re indulgent, yes, but also nostalgic — a taste of winter in Turin that pairs perfectly with a hot bicerin or a rich cup of dark chocolate. You’ll find the finest at Baratti & Milano, Guido Gobino, and Caffè Al Bicerin.
A Tour Through Turin’s Must-Visit Artisan Chocolate Shops
So let’s walk. The real beauty of Turin chocolate reveals itself in its boutiques and artisan laboratories, where craftsmanship and historical know-how meet the quiet elegance of Italian design. These are the places where the scent of roasted cocoa drifts out onto the street, where hazelnuts are ground on-site, and where locals still stop in for a few pieces wrapped in gold foil — not for a special occasion, but because it’s Tuesday.
Peyrano: Turin Chocolate With a Royal Past and Modern Soul
There’s a quiet confidence about Peyrano — the kind that only comes from a century of perfecting its craft. Founded in 1920, this historic Turin chocolate boutique has been handcrafting pralines and gianduiotti in its workshop on Corso Moncalieri 47, just a short walk from the city center. It’s one of those places where the past still lingers in the air — not as nostalgia, but as know-how.
Step inside and everything feels deliberate: the vintage wooden cabinets, the soft scent of cocoa and toasted hazelnuts, the neatly stacked yellow boxes tied with brown ribbons, each one a small study in understated elegance. Peyrano doesn’t rely on flash — its beauty lies in its restraint. You know you’ve found something special the moment the first whiff of chocolate hits you.
And I’m clearly not the first to be enchanted. In 1938, Peyrano was appointed Supplier to the Royal House of Savoy, earning the rare privilege of a royal warrant — proof that its craft had reached the highest levels of Italian refinement.
That legacy still echoes through the brand today. Over the decades, Peyrano has collaborated with Bottega Veneta, partnered with the legendary designer Ettore Sottsass, and even created a specially engineered box capable of withstanding the conditions of space travel — a commission that famously caught the attention of Elon Musk.
Behind the Scenes: Touring the Peyrano Chocolate Factory
On my latest trip, I finally joined the Peyrano factory tour, tucked just behind the boutique. For 45 minutes, I watched Turin’s chocolate artistry unfold step by step: the careful selection of cocoa beans, the meticulous roasting, and the rhythmic hum of grinders polishing each batch to a perfect sheen.
What fascinated me most was what happens after all that intensity — the chocolate, as the guide explained, “becomes anxious” from so much processing. So it’s left to rest for two days in a conching machine that gently stirs and “massages” it — literally helping it relax before it’s molded into its final silky form. Only in Turin could chocolate therapy sound completely reasonable.
Tours cost €25 per person, include a guided tasting, and should be booked in advance via Peyrano’s website.. I reserved three days ahead and easily found a spot, though weekends can fill quickly.
Small and medium gift boxes range from €25–35, while a one-kilo box — the ultimate souvenir for serious Turin chocolate lovers — runs around €110. Expensive? Maybe. But as soon as you unwrap that first piece, you understand why the Royal House of Savoy once made Peyrano their official supplier. Some traditions are worth every bite.
Guido Gobino: Modern Artistry in Turin Chocolate
If Peyrano is tradition refined, Guido Gobino is tradition reinvented. This celebrated Turin chocolate boutique, marked its 60th anniversary last year, and it manages to feel both heritage-rich and unmistakably contemporary. Step inside the Via Lagrange shop — all polished wood, soft lighting, and the faint hum of conversation — and you’ll find rows of glossy gianduiotti and elegant cremini displayed like works of edible design.
But the star of the counter, and the reason this boutique has become a pilgrimage stop for Turin chocolate lovers, is the Cremino al Sale. Imagine three perfect layers: two of smooth gianduja embracing a center of delicately salted cream. It’s a revelation — subtle, balanced, and quietly addictive.
This creation earned the title of “Best Praline in the World” from London’s Chocolate Academy, but the award only confirms what locals have known for years: Gobino makes chocolate worth crossing borders for.
Pricing and Packaging at Guido Gobino
For a sense of pricing, Guido Gobino sits right where craft meets collectability. A 500g bag of cremini sells for around €45, while a 500g bag of gianduiotti is roughly €32. For those who love beautiful packaging as much as fine chocolate, the larger gift boxes — like the 900g assortment of pralines — reach about €119, wrapped with the same understated elegance you’ll find throughout the boutique.
How to Tour the Guido Gobino Chocolate Factory
For those who like a peek behind the scenes, Guido Gobino’s factory at Via Cagliari 15B offers one of the most fascinating experiences in the Turin chocolate world. It’s a rare chance to watch artisans temper, mold, and wrap each piece by hand — a process that feels part science, part slow art.
Tours run in the mornings only (from 9:00 to 12:30) and are available during January to June and September to October. Each visit lasts about 60 minutes, costs €30 per person, and ends with a guided tasting session that will ruin ordinary chocolate for you forever.
Booking requires some forethought: their website recommends reaching out at least three weeks in advance via marketing@guidogobino.it. I tried my usual last-minute luck with a three-day request and, unsurprisingly, was politely declined — so consider this your friendly reminder that even in Italy, good things (and great chocolate) reward a little planning.
If you love the mix of tradition and innovation, you’ll find the same spirit in Piedmont’s food scene — explore my Alba food guide for truffle-forward dining and local pasticcerias that rival Turin’s finest chocolatiers.
Croci Dal 1930: The Scent of Turin Chocolate in Its Purest Form
If Guido Gobino represents modern artistry, Croci Dal 1930 is its soulful counterpoint — a third-generation chocolate laboratory where time moves at its own, cocoa-scented pace. Founded nearly a century ago, Croci remains one of the true guardians of Turin chocolate tradition: no glossy displays, no flashy branding, just craftsmanship in its purest form.
Step inside and you’ll feel as though you’ve slipped back a few decades. The simple wooden counters, the retro packaging, and the warm aroma of melted chocolate drifting in from the adjoining workshop make it a kind of delicious time capsule.
Croci holds the Seal of Piedmont Artisan Excellence, and after one bite you’ll understand why. Each piece feels deeply personal, shaped by experience rather than machinery. Here, you buy chocolate the Italian way — by the etto (100 grams) — which makes it dangerously easy to build your own mix of favorites.
On my last visit, I left with an etto of cremini — about ten pieces for €7 — silky, perfectly balanced, and still slightly warm from the day’s production. For anyone chasing the essence of Turin chocolate,
Flavors, Prices, and Insider Picks at Croci Dal 1930
Spritzience recommends Croci Dal 1930 for anyone who wants to taste Turin chocolate that feels personal — the kind made in small batches by people who still measure quality in time, not tonnage. Their pricing is refreshingly down-to-earth: €68 to €72.50 per kilo for most chocolates and pralines, and about €75 per kilo for those infused with liqueur.
But what truly sets Croci apart are its unexpected flavor combinations — creations that feel both nostalgic and quietly daring. I found two kinds of cremini I’d never seen anywhere else: Orange & Lemon, and Milk & Rum. Naturally, I tried both — and both were spectacular. The citrus version had this subtle, sunlit brightness, while the rum added a soft warmth that lingered just long enough to make you want another.
The Preferiti and Other Croci Originals
And then there are the Preferiti, possibly the best cherry cordials I’ve tasted anywhere in Italy. They begin with small, intensely flavored cherries from the Pecetto hills just outside Turin, hand-depitted (a luxury many Italian cordials skip, as I’ve learned the hard way), and dipped in three layers of chocolate until they glisten like dark jewels. The balance of fruit, liquor, and chocolate is absolute perfection — elegant, not cloying.
Another house specialty is the Divini collection — chocolates filled with fine Piedmont and Tuscan wines like Barolo, Barbaresco, and Brunello. They’re the sort of thing that makes you wonder why more chocolatiers don’t think this way: terroir meeting cocoa, Italian to the core. These make brilliant gifts for wine lovers or anyone who thinks they’ve “tried every chocolate.” Trust me — they haven’t.
How to Visit the Croci Chocolate Factory
Croci also offers a 45-minute factory tour, a low-key but fascinating peek into their production process and family history. You’ll learn about the origins of Turin chocolate, meet the artisans at work, and end with a small tasting that feels more like visiting a friend’s kitchen than a formal tour.
To book, email info@cioccolatocroci.it a few days in advance. If you’d rather just pop in, the shop and factory sit conveniently at Via Principessa Clotilde 6A, about a ten-minute walk from Porta Susa station. Check their current hours before visiting — and bring a bit of extra cash for the chocolates you didn’t plan to buy but absolutely will.
Famous Italian Chocolatiers in Turin
Turin may be Italy’s most quietly decadent city — a place where Turin chocolate has long been woven into daily life — and not every confection needs to come from a hidden atelier to be extraordinary. Alongside its family-run workshops, the city is also home to a handful of heritage chocolate houses, names that have shaped Italy’s reputation for sweetness since the 1800s.
These are the grande dames of Turin chocolate — still housed in some of the city’s most beautiful storefronts. You’ll find them clustered around Turin’s elegant piazzas and porticoed boulevards, their windows filled with gold foil, candied fruits, and artfully tied boxes that make irresistible souvenirs for anyone passing through.
Baratti & Milano: Royal Elegance and Turin Chocolate Tradition
Step through the doors of Baratti & Milano, and you’re walking into Turin’s living history. Founded in 1858, this iconic Turin chocolate house has long been synonymous with refinement — the kind of place where chandeliers still glitter above marble tables and the scent of cocoa mingles with the quiet clink of porcelain cups.
Baratti & Milano earned its place in history as a supplier to the Royal House of Savoy, a distinction that set the tone for the brand’s enduring reputation for quality. By the early 1900s, they were already patenting confections and perfecting the art of Italian candy-making.
Walk through the main entrance today and you’re greeted by a jewel-box display of sweets — trays of pastel candies, glossy chocolate bars, and the star of the show: their cremini. Baratti & Milano produces fourteen varieties, from the timeless hazelnut version to more playful flavors like limoncello, crème brûlée, and tiramisù. Each one melts with that signature Turin balance of creaminess and restraint — indulgent but never heavy.
For reference, a 500g bag on their online shop sells for around €19.50, while the café itself — where boxes are hand-wrapped in decorative paper and tied with ribbon — commands a little more. It’s worth every cent: part chocolate, part heritage, part experience.
Caffarel: The Original Gianduiotto and the Spirit of Turin Chocolate
Few names are as deeply entwined with Turin chocolate as Caffarel. Founded in 1826, this storied house has been shaping Italy’s chocolate legacy for nearly two centuries. Its claim to fame? The invention of the gianduiotto — that unmistakable boat-shaped chocolate born from a mix of cocoa and Piedmont hazelnuts.
The story begins in 1852, when Caffarel’s chocolate makers experimented with hazelnut paste to stretch scarce cocoa supplies, eventually perfecting the blend that became known as gianduja. A few years later, in 1865, they unveiled their new creation during the Turin Carnival, handing out the little foil-wrapped sweets to the crowd. The chocolates were named after Gianduia, a cheerful local character from Piedmontese theatre — and just like him, they became an instant hit.
Stepping into Caffarel’s boutique today, you still feel a trace of that playful spirit. The counters are lined with golden pyramids of gianduiotti and rows of glossy bars, inviting you to create your own small bag of favorites. Everything is sold by weight, so you can sample a little of everything. Prices hover around €59.90 per kilo, with loyalty discounts of 5–10% through their chocolate club.
Galup
And we can’t forget Galup! Known for their traditional Panettone as well as delightful chocolates, Galup has been spreading joy since 1922. They are part of the Historical businesses in Italy.
Their beautifully decorated store and wrapped confections make perfect gifts. Or delightful treats for yourself (because let’s be honest, sharing can be overrated). To give you and idea of prices they range from 26 Euros a kilo for Cri Cri to 58 Euros for a kilo of Margherite Streglio.
Galup: Holiday Cheer and Turin Chocolate Charm
And then there’s Galup — the cheerful heart of Turin’s chocolate scene. Founded in 1922, this beloved house built its name on artisan panettone, but its chocolates have long shared the spotlight. As one of Italy’s officially recognized Historic Businesses, Galup embodies that classic Piedmont blend of quality, beauty, and a dash of whimsy.
Step inside their flagship boutique, and you’ll find shelves of beautifully wrapped confections alongside a large central table filled with clear boxes, each brimming with different kinds of chocolates.
From glossy Cri-Cri that sparkle like ornaments to delicate Margherite Streglio, the variety is as tempting as the scent of cocoa that hangs in the air.Prices remain surprisingly down-to-earth for such craftsmanship: around €26 per kilo for Cri-Cri and up to €58 per kilo for Margherite Streglio.
European Chocolate Christmas Gifts
I love shopping for chocolates in Turin. The historic shops have a quiet elegance — marble counters, soft light, and shelves stacked with beautifully wrapped boxes that feel as timeless as the city itself. Buying Turin chocolate here, selecting from beautiful displays in atmospheric stores, makes every gift feel thoughtful — and every “one for me” purchase perfectly reasonable.
If you’re planning a December trip, pair it with the Turin Christmas Market for a festive chocolate stroll, or make it a two-city holiday escape with my Milan Christmas Market guide — both cities at their most enchanting, glowing under twinkling lights and filled with the scent of cocoa and candied chestnuts.
Caffè Al Bicerin: A Turin Chocolate Classic
First up is Caffè Al Bicerin, serving its famous coffee-and-chocolate blend since 1763. Set in the Piazza della Consolata, this tiny café feels like a step back in time — wood-paneled walls, marble tables, and candlelight that flickers against glass. Next door, their little chocolate shop sells pastries and Turin chocolate in perfectly wrapped boxes — the kind of gifts that somehow never make it home unopened.
Piazza Carignano
If you find yourself in Piazza Carignano, make time for Farmacia Del Cambio — a space that blends history and style with effortless Turin elegance. Housed in an 1830s pharmacy, the café still retains its original wooden boiserie, now framing glass cases filled with pastries, aperitifs, and Turin chocolate displayed like fine jewelry.
It’s one of those places where you stop for a cappuccino and end up staying for dessert. The window displays alone — artful, seasonal, always just a bit over the top — are reason enough to pause and linger.
Pepino Caffè and Gelateria
Just across Piazza Carignano, about a hundred meters from Farmacia Del Cambio, you’ll find Pepino Caffè and Gelateria — one of Turin’s Historic Cafés, open since 1884. It’s best known for its claim to fame: in 1939, Pepino invented the Pinguino, the world’s first ice cream on a stick coated in chocolate.
Stratta: Turin Chocolate With a Confectioner’s Grace
And then there’s Stratta, the grande dame of Turin’s confectioners. Open since 1836, it’s one of those places that still feels touched by another century — crystal jars, polished counters, and packaging so exquisite you almost hesitate to open it. Known for its exceptional attention to detail and impeccable ingredients, Stratta crafts Turin chocolate with the same precision it brings to its pastries and candies.
Beyond their silky gianduiotti and cremini, what makes Stratta special is its collection of tiny, jewel-toned candies, each one hand-packed into decorative boxes that look almost too pretty to give away. The colors gleam behind glass, creating displays that stop you mid-walk — a perfect mix of nostalgia and craftsmanship that feels unmistakably Turinese.
Famous Turin Chocolate Drinks
If you’re anything like me, the idea of starting your day with a cup of melted Turin chocolate instead of coffee feels less like a splurge and more like good sense. So I did exactly that — skipping breakfast and heading straight to Guido Gobino for what turned out to be the best hot chocolate I’ve had all year.
It’s amazing how many ways there are to take hot chocolate to new levels of decadence. First, you choose your chocolate base — classic, gianduja, gianduja with salt, dark chocolate, or dark with orange. Then come the toppings: fresh whipped cream, chocolate shavings, hazelnut grains, or even marron glacé.
My pick? Gianduja, topped with whipped cream and a marron glacé, with a few chocolates on the side (for balance, obviously). It was thick, glossy, and perfectly bittersweet — the kind of drink that reminds you why Turin chocolate has reigned supreme for centuries.
Bicerin: Turin’s Signature Chocolate Drink
By afternoon, I was ready for something lighter — a traditional Bicerin, Turin’s most iconic chocolate drink. Served in a small glass, it layers rich hot chocolate, espresso, and cream so precisely that you almost hesitate to stir it — a fleeting work of art that’s best enjoyed slowly.
The only place to have it, of course, is Caffè Al Bicerin, where the drink was first created and has been served since 1763. Step inside and it feels as though time has folded back on itself: wooden boiserie, marble tables, and candles flickering in old brass holders.
You might very well be sitting where Puccini, Nietzsche, or Cavour once paused over the same layered glass — proof that Turin chocolate has always inspired thinkers, artists, and dreamers alike.
Baratti & Milano: Bicerin Baratti and the Turin Shakerato
Not far from Caffè Al Bicerin, Baratti & Milano offers its own sophisticated take on Turin chocolate traditions. Inside their elegant atrium café, sunlight filters through high windows onto marble floors and mirrored panels — a setting that feels both grand and quietly indulgent.
Here, the menu goes beyond sweets. You can order the Bicerin Baratti, a velvety blend of espresso, hot chocolate, rum, and frothed milk — richer, moodier, and a little more mischievous than the classic version. Or, if you prefer something chilled, there’s the shakerato — an Italian iced coffee shaken with sugar and ice until perfectly frothy, served in a stemmed glass like a summer aperitivo.
Pairing Perfection: What to Sip With Turin Chocolate
The right drink can turn good chocolate into a small revelation. With dark Turin chocolate, I tend to reach for a bold Cabernet Sauvignon or a rich Port — something that mirrors its intensity and lingers just as long. If you prefer an Italian match, Vin Santo works beautifully; its quiet sweetness flatters the bitterness without ever feeling heavy.
For those of us who start every day with coffee, the espresso-and-chocolate pairing is pure harmony. A sharp espresso highlights the creaminess of milk chocolate, while a gianduja square alongside your cappuccino might just ruin you for ordinary pastries forever.
And if your evenings call for something gentler, tea has its own way of balancing richness. Try a robust black tea or a lightly spiced chai with your dark truffles — the warmth of the spices deepens the cocoa notes, wrapping everything in the kind of comfort Turin does best.
Your Perfect Turin Chocolate Tasting Day
If you’re planning a day dedicated to Turin chocolate, pace is everything — indulgence deserves a little strategy. Start around 9 AM, rested and ready, because this city doesn’t do chocolate by halves.
Begin at Guido Gobino for a hot chocolate breakfast — the kind of morning treat that makes skipping the hotel buffet feel noble. From there, wander over to Peyrano or Croci for a midmorning factory tour and tasting around 10 or 10:30. There’s something about watching the process — beans roasting, ribbons being tied — that makes every bite afterward taste just a little deeper.
Once you’ve had your fill (for now), step back into the daylight and stroll through Turin’s arcades toward the Mole Antonelliana. The walk helps temper the sugar high, and the view from the top — the Alps framing the city — is worth every stair. It’s the perfect pause before the next round of sweetness.
Afternoon in Turin: A Chocolate Lover’s Walk
By early afternoon, Turin slows to that lovely, unhurried rhythm — just the right pace for more Turin chocolate. Around 1:30 or 2:00, settle into Farmacia Del Cambio in Piazza Carignano for lunch. The historic pharmacy setting, all carved wood and soft light, pairs perfectly with a post-meal espresso and a few small chocolates from the counter.
From there, wander across the piazza to Pepino, where gelato meets chocolate in the most classic way possible. Their Pinguino, invented in 1939, was the world’s first chocolate-coated ice cream on a stick — a Turin original still wrapped in its retro foil. It’s the kind of simple pleasure that feels somehow chic here.
End your afternoon with a stop at Stratta, just a few steps away. The displays of jewel-colored candies and perfectly wrapped Turin chocolate boxes catch the light like stained glass. Whether you buy a few pieces to take home or just admire the artistry, it’s the kind of place that reminds you why Turin does tradition better than anyone else.
Evening in Turin: Markets, Memories, and a Final Bicerin
Before the day winds down, make one last detour — to Porta Palazzo, Turin’s sprawling covered market. Among the fruit stalls and chatter, you’ll find counters selling Turin chocolate by the etto (100 grams), often from beloved mid-range makers like Caffarel, Venchi, and Baratti & Milano. It’s where locals stock up, and prices can run 10–40% less than in the boutiques — a sweet little travel hack worth remembering.
Conclusion: Turin Chocolate Magic Awaits
Turin — Italy’s true chocolate capital — is a city that wins you over one bite at a time. From silky gianduja and glossy cremini to candlelit cafés serving molten chocolate and cream, it’s a place where indulgence feels effortless and tradition still guides every spoonful.
If your travels take you north, don’t miss my Ultimate Guide to Milan or browse 20 Day Trips from Milan — perfect pairings with a Turin chocolate escape.
